‘The platform principle completely enshrines design and construction as a single entity,’ he says.

This is a value-driver that is well known to Johnston, as a result of Bryden Wood’s work within the.pharmaceutical industry.

With pharmaceutical plant design and build, the business aim is to start manufacturing as soon as drug approvals are received, which maximises both health benefits for patients in need, and monetary benefits for the company.Completing the build early is undesirable, as it results in the asset sitting empty.. It’s all about working out what’s most important, Marks says.Clients can’t have everything, but they also don’t need everything.. “They just want something of value,” she says, “that you understand, and that they understand is of value.”.

The construction eco-system and the impact on value.Still, the current industry obstacle isn’t really that we don’t agree on the importance of value, or think that working towards value isn’t a smart idea.. Amy Marks feels the blocker here is the same as it is for topics like prefabrication and productisation in construction - that the entire ecosystem is set up in a way that prevents those things from happening.. “I could determine value as speed,” she says, “but then every contract I have, every process I have, every decision-making point, all these procurement methodologies - they're not based on speed.

So you could say you want speed, but unless you change the contract, the risk management profile, the processes - in order to achieve speed, instead of what you do every single day - you're not going to get speed.”.

It’s a fundamental issue and if we truly want to realise the potential industrialised construction has to offer, we need to address it.. “We rarely change the entropy of processes and behaviours around the good idea,” says Amy Marks.Basing her case study around the experience, she qualified as an architect in 2012 after completing her RIBA Part III studies, for which she received a distinction..

In addition to acting as a mentor for colleagues completing their architectural studies, she has since attended multiple universities as a guest critic, where she has presented cutting-edge Bryden Wood projects..In 2018, Jami ‘led the development of several projects that have pushed the boundaries of traditional architectural design and delivered groundbreaking solutions for both public and private sector clients, particularly in the residential sector,’ says Langley.. Cresser-Brown notes the importance of embracing new technologies and explains that her work leading the ‘Central Logic’ approach at Bryden Wood embeds ‘logic driven methodologies into digital workflows to accelerate design processes at varying scales and across a broad range of sectors.’.

With a goal of working smarter and more efficiently, standardising elements, which can be repeated without being detrimental to the overall design, is a key part of the solution.Ultimately, such a process allows a focus of effort on architectural features which enhance the built environment, says Jami.. She is currently working with the Creative Technologies team on two such projects.